Polish users of esport
Esport is a dynamically growing sector, both in Poland and worldwide. So far, many brands did not engage in this area, primarily due to little information available on the market. Our report is the first comprehensive study of esport fans and their consumer behaviours. This makes it a useful source of information for marketers who are not sure about the marketing potential of this sector, as well as those who already made their first steps towards esport.
Range of topics
- Demographic profile of the esport fan
- Esport viewing and usage
- Sponsoring and brands
Report is published once a year, in May.
Methodology and sample
CAWI quantitative study, conducted on a targeted sample of N=1039 people, aged 13-50, who viewed a transmission from an esport event during the last 6 months, or participated in such an event in person.
ARC Rynek i Opinia in numbers
Almost 30 years
350 000 individuals
65 000 registered
online panel participants (ePanel.pl)