+48 22 584 85 00 office@arc.com.pl

Loyalty Programs Monitor

Loyalty Programs Monitor

Consumers’ loyalty is the one thing that brands desire most. This report dives into the market of loyalty programs, finds out what features of these programs are desired by clients, what makes clients use or not use certain programs. Data collected in this report are valuable guidelines on how to shape the company’s loyalty program so that it brings the expected results.

Range of topics

  • Participation in loyalty programs
  • Evaluation of selected elements of loyalty programs
  • Participation in a program vs. buying behaviours
  • Advantages and disadvantages of loyalty programs
  • Use of mobile applications
  • Preferences in regard to program rewards
  • Opinions on multipartner programs

Report availability

Report is published once a year, in July.

Methodology and sample

CATI and CAWI quantitative study, conducted on a total sample of nearly 2000 people.

Contact to Researcher

Agnieszka Doktorska

Phone: 22 584 85 38  

Contact to Key Account Manager

Marcin Powiłański

Phone 22 584 85 14, 602 492 205

ARC Rynek i Opinia in numbers

Almost 30 years

350 000 individuals
surveyed annually

65 000 registered
online panel participants (ePanel.pl)