Ukrainians as consumers on the Polish market
The number of Ukrainian citizens working in Poland grows every year. Ukrainians are becoming an increasingly important part of the Polish society. Therefore, several companies have undertaken activities aiming to create an offer for this group. Our syndicated study devoted to Ukrainians enables better understanding of the group, finding out the essential things about its expectations. There are three modules of the report available: financial, telecommunications and FMCG. Each is available as a separate report.
Range of topics (Finance):
  • Awareness of Polish banking institutions, opinions on the particular brands
  • Polish and foreign banking products owned (bank accounts, credit product and deposits, other) - functionalities used, usage model (access channels and frequency of their use)
  • Forms of payments – everyday payments and recurring payments
  • Awareness of the particular banking solutions available to Ukrainians in Poland
  • International money transfers
  • Satisfaction with the products owned and motivation to change, and barriers hindering change
  • Unmet needs on the financial market

Range of topics (Telecommunications):
  • Telecommunications services used – use of services of the particular operators
  • Telecommunications services-related spending – spending on subscription/pre-paid
  • International calls
  • Use of mobile internet
  • Telecommunications-related needs

Range of topics (FMCG):
  • Shopping habits – in which shops do they do FMCG shopping?
  • What products do they look for?
  • Grocery shopping budgets – do they look for promotions? What kind of promotions?
  • How much money do they spend?
  • Grocery products-related needs – are they missing any products in Polish shops? 
Report availability

Report is published once a year, in May.

Methodology and sample

CAWI and TAPI quantitative study, run on a total sample of 1500 people.

Contact to Researchers

Financial Module:
Grzegorz Sygnowski
e-mail: grzegorz.sygnowski@arc.com.pl
Phone: 22 584 85 36

Telecommunications Module:
Krzysztof Szczerbacz
e-mail: mailto:krzysztof.szczerbacz@arc.com.pl
Phone: 22 584 85 34

FMCG Module:
Anna Dabrowska
e-mail: anna.dabrowska@arc.com.pl
Phone: 22 584 85 70

Contact to Key Account Manager

Marcin Powiłański
e-mail: marcin.powilanski@arc.com.pl
Phone: 22 584 85 14, 602 492 205

  • Ukrainians as consumers on the Polish market

Ukrainians as consumers on the Polish market

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