Retail Chain Monitor
The following report is a kind of a guide through the retail chains in Poland, and explores consumers’ perception of retail chains. In the report, you will find answers to questions such as the following: which chain has the best prices, widest range of products, best staff?
Range of topics
  • Profile of clients of the particular retail chains
  • Preferences towards retail chains
  • Retail chains’ image
  • Additional services and their significance

Watch a video trailer:

Report availability

Report is published once a year, in July.

Methodology and sample

The study is conducted using the CAWI technique (online surveys) among residents of towns > 5 thousand inhabitants, sample N=2554. Interviews are conducted with persons 18+ years old, responsible for taking shopping decisions and the choice of shop’s brand for general/food and household shopping.

Contact to researcher

Filip Owczarek
Phone: 22 584 85 72

Contact to Key Account Manager

Marcin Powiłański
Phone: 22 584 85 14, 602 492 205

  • Retail Chain Monitor

Retail Chain Monitor

  • Domyślny opis krótki
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