Retail Chain Monitor
The following report is a kind of a guide through the retail chains in Poland, and explores consumers’ perception of retail chains. In the report, you will find answers to questions such as the following: which chain has the best prices, widest range of products, best staff?
Range of topics
- Profile of clients of the particular retail chains
- Preferences towards retail chains
- Retail chains’ image
- Additional services and their significance
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Report availability
Report is published once a year, in July.
Methodology and sampleThe study is conducted using the CAWI technique (online surveys) among residents of towns > 5 thousand inhabitants, sample N=2554. Interviews are conducted with persons 18+ years old, responsible for taking shopping decisions and the choice of shop’s brand for general/food and household shopping.
Contact to researcher
Filip Owczarek
e-mail: filip.owczarek@arc.com.pl
Phone: 22 584 85 72
Marcin Powiłański
e-mail: marcin.powilanski@arc.com.pl
Phone: 22 584 85 14, 602 492 205
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