Customer satisfaction monitor of retail banks’ clients
Competition between banks in the Polish market is very significant. Banks are making every effort to satisfy their current clients and attract new ones. Customer satisfaction is influenced by many factors: bank’s product offering, service quality, quality of communication, and many other. Our report clearly shows how the particular banks are rated by their clients across different areas of operations. These ratings allow us to build the “Bank appreciated by the clients” ranking, where the particular institutions are awarded the title. This project is conducted under the auspices of Gazeta Giełda Parkiet newspaper.