Cafe Monitor
Every year the number and variety of coffee places grows. These days you can buy coffee not only at cafés but also grocery shops, bakeries and petrol stations. Check out the results of our latest study from 2018. Each edition of the report compares current year’s results to results from the previous years.
Range of topics (full version)
- Consumer behaviours, including:
- visiting habits,
- factors influencing coffee chain selection,
- preferences,
- amounts spent,
- visit circumstances
- non-coffee products preferences
- knowledge and visiting of coffee places
- evaluation of coffee corners and grocery shops serving take-away coffee
- chain image
- evaluation of coffee places
- marketing communication
Additionally, the extended version of the report contains a drivers’ booster, i.e. results collected from a sample of drivers who buy coffee at petrol stations.
Report availabilityReport is published once a year, in May.
Methodology and sampleCAWI quantitative study, conducted on a total sample of approx. 1400 people from big cities, drinking coffee out.
Contact to Researcher
Dominika Czubatka
e-mail: dominika.czubatka@arc.com.pl
Phone: 22 584 85 27
Marcin Powiłański
e-mail: marcin.powilanski@arc.com.pl
Phone: 22 584 85 14, 602 492 205
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