Off-the-shelf syndicated reports
Syndicated studies aim to provide firms with in-depth knowledge of various market phenomena, such as sponsoring, promotions, or loyalty programs. By design, a majority of syndicated reports are relevant for firms from different sectors, however we also offer reports dedicated to selected markets.
When we search for topics of syndicated reports, we always look at market trends, things that can be of interest to a wider audience, as well as looking for data that is not yet available. These reports are frequently the client’s first encounter with market research, and, at the stages that follow, they complement ad-hoc research. We offer the reports to clients searching for interesting and useful data concerning specific marketing phenomena, or specific markets.
Take sponsoring, for example. Our “Sponsoring Monitor” study concerns this phenomenon, we have been running it for a dozen or so years. It covers not only the most popular sponsoring of sports, but, to a large extent, cultural events and charity events as well. Promotions Monitor and Loyalty Programs Monitor, conducted for many years now, enable observation of trends regarding these popular marketing tools.
Among projects dedicated to particular markets, we offer three reports for the banking sector, and Cafe Monitor, devoted to coffee consumption across different places, as well as Sweet Monitor dedicated to ice cream parlors and patisseries.
The strength of syndicated reports is the wide range of information they provide to our clients, for a relatively low price. Many clients of ARC Rynek i Opinia supplement the knowledge obtained from syndicated studies by ordering in-depth, on-demand studies.